Afternoon Breakout – IDEATE 1b: Culture, Sports and Tourism – Elevating Hong Kong: Strategic Initiatives for Sports Tourism & Mega Events
Wed 23 Oct
2:05 PM — 2:45 PM (GMT+08:00) Beijing, Chongqing, Hong Kong, Urumqi
Despite its potential, HK struggles to attract large scale sporting events. Is this due to gaps in infrastructure, a lack of strategic initiatives or other factors?
In this session, industry leaders will address the pressing challenges facing sports tourism in the city, delving into the economic benefits of mega events and the urgent need for collaboration between the tourism and sports sectors.
Discover innovative strategies to revitalize Hong Kong's sports landscape and position the city as a premier destination for sports tourism.
Speakers
Moderator
Moderator
Development Director Crane Capital (HK) Limited
Cheryl has over 12 years of experience within the real estate and construction industry. At Crane Capital, Cheryl is responsible for the oversight of development-related projects within Asia Pacific, whilst driving sustainability initiatives across the real-estate portfolio. Prior to joining Crane Capital, Cheryl worked for leading architecture, engineering and project management consultancies. Architect by profession, she diverse experience delivering projects from residential, rail, commercial to…
Speaker
Speaker
Director Hong Kong China Rugby
Brett is an Independent Director of Hong Kong China Rugby, and was Producer of the Gay Games Hong Kong in 2023. He has worked for more than 40 years in the government, media and PR sectors including 15 years in HKSARG Directorate roles leading high-level communications strategy, PR, branding, marketing and international stakeholder engagement. He has served on the Major Sports Events Committee (MSEC) and…
Speaker
Speaker
Director of PR & Communications The Hong Kong Golf Club
Alex has been with the Hong Kong Golf Club since 2019 and has overseen communication and PR-related activities for numerous large-scale international tournaments, including the Hong Kong Open, Hong Kong’s oldest professional sporting event, the World City Championship, the Aramco Team Series and, most recently, LIV Golf Hong Kong. Responsible for all external and internal Club communications as well as heading up the Club’s community…
Speaker
Speaker
Project Director, Kai Tak Sports Park New World Development Company Limited
John Sharkey is a visionary leader and the Project Director of Kai Tak Sports Park, one of the largest sports infrastructure projects in the world. With an outstanding track record, he leads a diverse team of experts in the design development, construction, and pre-opening phases of the project. Collaborating closely with renowned design, build and operate partners, Sharkey ensures a seamless integration of sports, retail,…