Speaker

Mr. Jeremy Sheldon

Managing Director, Leasing and Client Partnerships, APAC JLL

Chairman The British Chamber of Commerce in Hong Kong

Jeremy has been at JLL for 34 years, starting in HK in 1990, before which he was based in the UK from 1986, with a former company. He is presently in charge of Office Leasing, transaction management and Client partnerships for APAC. He sits on the APAC board, the global IT SteerCo, and the Global Leasing Executive. Over that time he has worked in various different roles, from Tenant representation in HK, then through APAC, to becoming the Business Development Director for all corporate clients, and then moving to NYC to start an International BD function in 2006 working for the global CEO. In 2009, he moved back to HK. He is responsible for Office Leasing and corporate client management for APAC, reporting to the APAC CEO. He has been focused on a series of business transformation initiatives that have included: Data Center leasing, a single APAC operating platform and Database system for the 14 country region, different operating leasing structures in India, China and SEA as well as sponsoring various standalone technology roll-outs. In addition to his role as the Chairman of the British Chamber of Commerce in Hong Kong, former Chair of the RE committee, he is also an ex-officio member of the HK Association Committee, a former RICS examination member, a non-executive board member of a HK design company and sits on a variety of HK based business forums. He is just starting to mentor tech companies as part of the HKSTPI mentor program.

Speaking at

Wed 23 Oct 4:30 PM — 5:00 PM (GMT+08:00) Beijing, Chongqing, Hong Kong, Urumqi

Setting the Scene: Asia’s World City

Mr. Eli Konvitz, ULI Hong Kong

Mr. Jonathan Cummings, Landor Associates

Ms. Susheela Rivers, DLA Piper

Mr. Jeremy Sheldon, JLL

How did Hong Kong become "Asia's World City"? The fascinating backstory takes us back to the early 2000s, a time when Hong Kong was grappling with the aftermath of the Asian financial crisis and the uncertainties of the post-handover era. It was during this period that a team of branding experts and government officials set out to redefine Brand Hong Kong. Through the Asia's World City brand, they aimed to capture the essence of Hong Kong – a place where the old and the new, the local and the global, coexist in a delicate balance, creating a unique and irresistible draw for businesses, investors, and visitors alike. It was a bold and strategic move that has helped to cement Hong Kong's reputation as one of the most vibrant and influential cities in Asia and the world. Hear from one of the original progenitors and other branding experts to discuss the genesis of Asia's World City, its relevance to today and how it can be revitalised for the future.