Mr. Jonathan Cummings

Jonathan is widely regarded one of APAC’s leading brand transformation consultants, having spent nearly two decades shaping some of the most significant brands in the region. As APAC President of Landor, he brought together the largest group of brand specialists in the region as a single team spanning 14 major markets; winning multiple Agency of the Year awards across the region as well as global project specific awards for strategic and creative impact. Landor is the Brand Consulting arm of WPP, the world’s leading creative transformation business and also Hong Kong’s largest creative business with over 1500 colleagues across the different agencies. Having grown his own business StartJG into one of the leading independent brand consultancies in Asia, it was acquired by WPP and Jonathan took on the leadership of the merged business. Clients include many of the largest and most innovative businesses in the world including Lego, Huawei, Nestle, Bytedance and Microsoft including Hong Kong brands such as K11, Chow Tai Fook, HKSTP, HK Express and HKJC. Landor were famously instrumental in creating Hong Kong’s brand, ‘Asia’s World City’ . Alongside is brand consulting work, Jonathan holds a number of non-executive director roles, notably with the British Chamber of Commerce in Hong Kong, the Cambodian Children’s Fund and also serving as a board director of Cricket Hong Kong for six years through a period of great transformation into a sport that truly reflects contemporary Hong Kong. He is the founder and owner of Cantonese restaurant brand Nook and an advisor to Ethiopian fashion brand ENZI amongst other roles.